You are currently browsing the St. Conti Communicator weblog archives for the day 20. November 2007.
20. November 2007 by DSJC.
On November 06, 2007, CustomScoop’s PR Blog Jots (http://www.prblogjots.com/) ran a piece called, “Repeat After Me, ‘You will be Googled…You will be Googled.’ Six Pixels of Separation.” In it, they mentioned comments by blogger, Mitch Joel (http://www.twistimage.com/blog/):
Mitch Joel writes about his participation in another survey about managing online identities. He notes a definite shift towards using the Internet to manage your personal brand rather than trying like hell to just keep your name and information off the web entirely. “Not only is this a shift in how we traditionally looked at the Web, but it poses a new opportunity for Marketers in a world where individuals are creating their own personal brands and have the ability to connect with communities and consumers in a way we have never seen before.”
Yesterday, I received an email about a somewhat related story called, “Bank Intern Busted by Facebook,” (http://valleywag.com/tech/your-privacy-is-an-illusion/bank-intern-busted-by-facebook-321802.php). This one illustrates Joel’s point quite well in a different way. A post in the discussion thread by a poster named, DEFENSEMAN, on November 12, underscores Joel’s comment. I felt it was worth pointing out. In part, he wrote:
Something else I thought people might be interested in or heard about is the use of Facebook and Myspace during job applications. I cannot tell everyone enough how many people get turned down for jobs all over Los Angeles because after a great interview, we Google their name, and eventually trace Youtube, Myspace etc. and find all the drunken pictures, idiotic racist comments etc.
Try Googling yourself to see what you find. If you’ve never done it, you may be surprised. If you haven’t done it in a while, you may be surprised. Either way, it will likely drive home the messages presented on PR Blog Jots and by Mitch Joel and others.
With social media, you have an excellent vehicle for managing your brand—information about you. It is important to remember that, in everything you post to the Web, you keep in mind your overall image and its long-term impact. Things posted to the Web can be there potentially forever. So, live and work in such a way that you create the information that represents you at your best.
DSJC.
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