My buddy, Chris Knepper, recently posted a comment on the US auto industry and its fight to avoid making environmentally friendly alternative fuel cars. His point is that, rather than spending the same money on lawyers to fight change, why not spend it on making the needed manufacturing changes? He goes on to say that, on the one hand, by switching to eco-friendly and economic products, they might start enjoying in the robust sales that Toyota, Honda and others are, or, on the other hand, they can continue to fight the inevitable while wishing everyone would stop buying foreign-made cars. I would argue that they also would enjoy better PR if they’d just embrace the needed changes — the changes that future buyers from Generations Y and beyond want…and will buy even at a premium.
To check out Chris’ take on this topic, go to his blog on MySpace at: http://blog.myspace.com/index.cfm?fuseaction=blog.view&friendID=19487059&blogID=363917854
DSJC