Al Gore: PR Agent for Planet Earth… and Then Some

Today, I read a terrific post by David Meerman Scott entitled, Al Gore: PR Agent for Planet Earth (http://www.webinknow.com/2008/03/al-gore-pr-agen.html?cid=109147248#comment-109147248).  (NOTE:  This is not a political blog).

Anyone who’s interested in learning about the practice of PR should read Meerman Scott’s post (actually any of them) as he lists the reasons why Gore is so good at what he does.  Once again, Meerman Scott proves his PR prowess.  At the same time, he highlighted the enviable communications abilities of Al Gore.

 

Throughout the post I found myself saying, “Yes, that’s right!”  Yet, I have a little more to add to Meerman Scott’s post, and I said as much in my comments on his blog, Web Ink Now.

 

I agree; Gore is remarkable in his public relations and marketing communications acumen.  He is someone from whom we all can learn.  Gore can teach us a lot about communications in general.

 

I have been reading another, less known book by Al Gore.  It’s called The Assault on Reason, and you need only read his introduction to see how just how completely he understands the impact that media messaging has on what he calls “the public sphere.”  Among other points made in the book, Gore makes a case for the Internet being a great hope for saving

US democracy as it was intended to be.  Check it out.  DSJC

2 Responses to “Al Gore: PR Agent for Planet Earth… and Then Some”

  1. David Meerman Scott says:

    Thanks for sharing this story. I’ve not read The Assault on Reason, but it sounds good.

  2. DSJC says:

    David, you’re welcome, and I’m sure you’ll appreciate what Gore wrote in The Assualt on Reason.

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