Pink Goes Green!

24. April 2008 by DSJC.

I would be remiss to let Earth Day go by this week without posting something that’s environmentally related.  At the same time, I want to post something about a remarkable lady named Beth Brownlee whom I recently profiled for Breast Cancer Wellness Magazine.  My publisher tells me the profile may not run until September in the fall issue, but I just can’t wait that long to publish something about her.

It just so happens that Beth’s story is also about the environment, so I get to include both breast cancer wellness advocacy and Going Green in one post.  Lucky me!  Lucky You!

Beth is a breast cancer survivor and co-founder of Trust Your Journey (http://www.trustyourjourney.com/).  More community site than online storefront, Trust Your Journey is and will be a place where women who are facing challenges of all kinds can share their experiences and, in the process, help each other.   Beth’s business partner is Ruth Nichols.  Both women chronicle their challenges on the site in the spirit of sharing and helping.

According to their website, “Trust Your Journey inspires women everywhere to honor their inner strength and celebrate their personal path through life.  TYJ products proclaim a commitment to this belief while embracing the use of socially and environmentally responsible practices.”   

These two courageous ladies opted to go the less profitable but far-more-satisfying route of offering only organic clothing and eco-friendly products on their website, because, as Beth put it, it’s the right thing to do. 

So, if you’re in the market for an all-organic cotton tee-shirt or NEAT seed-filled wrapping paper that you can later plant to grow flowers, check out Trust Your Journey (and watch for the fall issue of Breast Cancer Wellness) for my profile of Beth.  DSJC.

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