You are currently browsing the St. Conti Communicator weblog archives for August, 2008.
1. August 2008 by DSJC.
No, it isn’t a serve yourself ice cream parlor. CustomScoop (http://www.customscoop.com/) is a news clipping service that delivers news clip reports via email to my inbox. I have the option of going online to view my clips, too, but I much prefer the emailed reports.
CustomScoop provides just the level of service I prefer; they are very responsive when I email a specific request. They occasionally email to see if I am satisfied. Otherwise they leave me alone, without a lot of upsale effort. I like that.
In recent years, I have tried and/or used half a dozen news clipping services – from the big boys to the not-so-big ones. Most are stuck with antiquated billing practices and, well, just too big (read expensive) for their own good. CustomScoop is just the right size for my media clipping needs, catching all media that post online (which these days is pretty much all that matters), including blogs. They even offer a limited free service for individuals.
Recently, CustomScoop surprised me – pleasantly. Though I am fully on board with using the Internet in public relations, I also am known for occasionally suggesting (gasp!) a direct mail campaign using good old snail mail. These days, snail mail is sometimes the best way to “break through the clutter.” It’s used so rarely that it is unique (though I do recognize that it is not as environmentally friendly as email. I will put it in the recycle bin when I am done reading it.).
Anyway, CustomScoop, being the marketing savvy organization that it is, developed a newsletter, a snail mail newsletter. Yes, they now put together some helpful marketing advice and MAIL it to customers and prospects.
I’ll have another scoop, please.
DSJC.
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