I have to hand it to Starbucks. They may be struggling under this economy (like so many businesses), but they STILL know how to get people into their locations and encourage purchases. I’m talking about today’s offer of a free cup of coffee for those who claim it. I claimed mine today…, and I bought a cup of Perfect Oatmeal. You see; I didn’t feel right just walking up and getting a free cup of coffee. As I looked around for something inexpensive to buy, I spotted a new item – Perfect Oatmeal, and I bought it though it was closer to lunch than breakfast. No matter. It WAS Perfect Oatmeal. So, though Starbucks lost a little on me today with its Free Coffee loss leader, it gained a new customer for something I didn’t even know they had. That’s Perfect Promotion. What do you think? Did you do the same—claim your coffee but bought something else?
DSJC.